On the morning of March 5, the Second Session of the Thirteenth National People's Congress opened in the Great Hall of the People. Premier Li Keqiang, on behalf of the State Council, reported on the government's work to the Second Session of the Thirteenth National People's Congress. From the government work report, we can see the "eight positive factors" in the development of the cultural industry in 2019, and compile them into a document for industry professionals to refer to.
The government work report is the outline for the development of the national economy, taking into account the overall situation, with a broad perspective, scientifically and accurately assessing the economic situation, and clearly proposing the goals, requirements, policy orientations, work policies, and key tasks of the economic work of that year. It provides strong guidance for doing a good job in the development of the national economy.
We can see new trends, directions, and achievements in the development of the cultural industry.
The cultural industry provides new driving force for economic development.
The cultural industry should produce and disseminate high-quality cultural content.
Cultural consumption promotes high-quality development.
Increase and promote employment in the cultural industry.
Cultural enterprises reduce taxes and fees, and move forward with light decoration.
Support the healthy growth of small and micro cultural enterprises.
Strengthen the construction of internet content.
Stimulate the creative vitality of cultural talents.
1. The cultural industry provides new driving force for economic development.
Premier Li Keqiang reviewed the achievements in 2018 in the government report. The GDP grew by 6.6%, and the total amount exceeded 90 trillion yuan. However, we should be aware of the problems and challenges facing China's development. The environment in 2019 will be more complex and severe, with more and more predictable and unpredictable risks and challenges: the world economy will slow down, protectionism and Unilateralism will intensify, international commodity prices will fluctuate significantly, unstable and uncertain factors will increase significantly, and external input risks will increase; The downward pressure on the domestic economy is increasing, the growth rate of consumption is slowing down, and the effective investment growth is weak. We need to be fully prepared to fight a tough battle. In 2019, the GDP growth rate was lowered to 6% -6.5%, putting great pressure on the economic downturn. However, China's development is still in an important strategic opportunity period, and the country is adjusting industries, focusing on developing new industries and formats, and cultivating new driving forces.
The cultural industry takes non-material cultural resources as the processing object and provides cultural consumption for the market. It is a typical green economy with low dependence on natural resources, large demand elasticity, high added value of products, and long value chain. At present, the cultural industry is undergoing widespread infiltration and integration with national economic sectors such as information, tourism, sports, and education, forming a huge industrial chain and cluster with cultural content as the link and increasingly close correlation. The creative design, e-commerce, as well as productive service industries such as exhibitions and advertising in the high-end fields of the cultural industry, are increasingly integrated with industry and agriculture, continuously improving the intrinsic value, brand, informatization and intensification level of traditional industries, and playing an increasingly important role in promoting economic development and optimizing economic structure. The cultural industry should take advantage of the situation, stimulate the vitality of cultural innovation, provide new driving force for the development of the national economy, and enhance confidence in overcoming difficulties.
For example, a film called 'Wandering Earth', which has almost no significant energy consumption or environmental pollution, has created over 4.5 billion yuan in box office revenue, and is truly a 'double harvest' of social and economic benefits. Recently, the Qingdao Oriental Movie Metropolis Film and Television Industry Development Special Fund distributed over 36 million yuan in production cost subsidies for four films, including "Wandering Earth", to encourage excellent film and television works to be produced in Qingdao. By increasing investment in the film and television industry, high-end film and television resources are gathered, creating a world-class film and television industry base and world-class cultural tourism projects, promoting industrial transformation and changing urban positioning. It is reported that Qingdao has formulated and issued several opinions on promoting the development of the film and television industry. Qingdao, the West Coast New Area, and social capital each contribute 50% to establish a total of 5 billion yuan for the development of the film and television industry. A maximum subsidy of 40% of the production cost will be given to excellent film and television works filmed in Qingdao Oriental Movie Metropolis, vigorously developing new film and television industries and cultivating new driving forces for development.
2. The cultural industry should produce and disseminate high-quality cultural content.
We must strengthen cultural confidence, grasp the pulse of the times, listen to the voice of the times, adhere to keeping pace with the times, put the people at the center, dedicate high-quality products to the people, and lead the trend with clear ethics. Literary and artistic creation should have the courage to answer the questions of the times, discover the themes of creation from the great creations of contemporary China, capture innovative inspiration, deeply reflect the historical changes of our era, depict the spiritual map of our era, paint portraits of the times, establish biographies for the times, and uphold the virtues of the times. Premier Li Keqiang also pointed out in the government work report that "cultivate and practice Core Socialist Values, widely carry out mass cultural and ethical activities, vigorously promote the spirit of struggle, science, model workers and craftsmanship, and gather strong forces for improvement".
Good works require good dissemination in order to have a wide audience, to raise the main theme, emit the strongest sound, and promote positive energy to the fullest extent. Therefore, cultural communication channels and modern cultural markets need to allow high-quality cultural content to be widely disseminated, "cultivating the soul", and showcasing the development and progress of contemporary China and the exciting life of contemporary Chinese people, as well as interpreting the Chinese spirit, values, and power.
3. Cultural consumption promotes high-quality development.
In the government work report, it is pointed out that we should "give full play to the basic role of consumption and the key role of investment, stabilize domestic Effective demand, and provide strong support for the smooth operation of the economy." Among them, special emphasis is placed on "enriching the spiritual and cultural life of the people" and "developing and strengthening the tourism industry".
The desire of the people to pursue a better life is very strong, and there is a huge demand and potential to meet cultural consumption. The consumption model in China has shifted from imitation driven consumption to personalized and diversified consumption. Cultural consumption meets people's spiritual and cultural needs by providing diverse cultural products and services. In 2018, the merger of cultural and tourism departments cleared institutional barriers for the deep integration of culture and tourism, which helped to expand cultural and tourism consumption and stimulate domestic demand.
In 2018, domestic tourism reached 5.539 billion people and generated a revenue of 5.13 trillion yuan, with year-on-year growth of 10.76% and 12.3%, respectively. 141 million inbound tourists and 127.1 billion US dollars in international tourism revenue, with year-on-year growth of 1.2% and 3.0% respectively. Culture can promote the connotative, innovative, distinctive, and experiential development of the tourism industry, while tourism promotes the innovation, creativity, and creation of culture to cultivate people. In this way, the integrated development of culture and tourism achieves the combination of resources and carriers, content and form, leisure and experience, promotes innovation in business formats, assists high-quality development, and achieves industrial upgrading and consumption upgrading. For example, Huangnan Prefecture in Qinghai Province focuses on supporting enterprises to develop creative goods, develop cultural tourism routes, and hold characteristic cultural activities. From 2016 to 2018, the average number of tourists increased by 25% the following year, which is higher than the cultural consumption test
4. Increase and promote employment in the cultural industry.
The "New Horizon of Cultural Industry" has noticed that in this year's government work report, the "employment priority" policy was placed at the macro policy level for the first time, aiming to strengthen the guidance of various aspects that attach importance to and support employment. Employment is the foundation of people's livelihood and the source of wealth. At present and in the future, the pressure on China's total employment remains unabated, structural contradictions are prominent, and new influencing factors are still increasing. Therefore, employment must be placed in a more prominent position. In 2019, the primary goal of "stabilizing growth" is to "ensure employment", and the employment priority policy should be fully implemented. On the basis of achieving the expected goals, this year's new urban employment should strive to reach the actual scale of recent years, ensuring the employment of urban labor force and leaving room for the transfer of surplus agricultural labor force for employment.
The cultural industry has many industries and categories, a long industrial chain, large employment capacity, and flexible and diverse forms of employment. It can promote employment from traditional craftsmen to Internet entrepreneurs, from intangible heritage inheritors to Freelancer. Especially as a knowledge economy and service industry, the cultural industry is particularly suitable for employment and entrepreneurship of Intelligentsia such as college students and graduate students. For example, Himalayan FM is the first audio platform in China, with more than 250 million mobile phone users, 20 million car mounted, wearable and audio smart device users, and has attracted more than 6000 audio Personal media celebrities and 4 million audio anchors to participate in audio micro entrepreneurship. Therefore, as an industry with strong employability, the cultural industry can not only expand the number of employment, but also improve the quality of employment. According to estimates from relevant experts, more than half of the "Beijing Drifting" population of up to 100000 people belong to various cultural groups with flexible employment, as well as fresh graduates and graduate students.
5. Cultural enterprises reduce taxes and fees, and move forward with light decoration. The "New Horizon of Cultural Industry" has noticed that the biggest highlight of this year's government work report is the large-scale "tax reduction and fee reduction", which directly addresses the pain points and difficulties of current market entities, focuses on "releasing water and fish farming", enhancing development momentum, and considering fiscal sustainability, and introduces major measures to reduce the burden on enterprises and stimulate market vitality. Reducing the burden of corporate tax and social security contributions by nearly 2 trillion yuan throughout the year is a fair and efficient macro policy that supports stable growth, employment protection, and structural adjustment, and will definitely benefit cultural enterprises.
The burden of social insurance payment of enterprises will be substantially reduced: the proportion of basic old-age insurance units for urban employees will be reduced to 16%. Stabilizing the current collection methods, local governments are not allowed to adopt the practice of increasing the actual payment burden of small and micro enterprises during the reform of the collection system, and are not allowed to conduct centralized collection of historical arrears on their own. This year, it is necessary to make sure that the social security payment burden of enterprises, especially small and micro enterprises, has significantly decreased. We should not only reduce the burden of enterprise payment, but also ensure that employees' social security benefits remain unchanged, pension funds are reasonably increased, and paid in full and on time.
6. Support the healthy growth of small and micro cultural enterprises. This year's government work report pointed out that it is necessary to further deepen public entrepreneurship and innovation. Encourage more social entities to innovate and start businesses, expand the space for economic and social development, strengthen comprehensive services, and leverage the driving role of innovation and entrepreneurship demonstration bases. This is conducive to the healthy growth of small and micro cultural enterprises.
The government work report requires both inclusive and structural tax reductions, with a focus on reducing the tax burden on manufacturing and small and micro enterprises. Small scale tax paying enterprises will increase their tax threshold from 30000 yuan to 100000 yuan per month, and other tax incentives will be implemented to strengthen inclusive support. Guide financial institutions to expand credit allocation, reduce loan costs, and accurately and effectively support the real economy. Increase the targeted reduction of reserve requirements for small and medium-sized banks, and release all funds for private and small and micro enterprise loans.
7. Strengthen the construction of internet content. The government work report pointed out that we should promote the healthy growth of the Platform economy and the Sharing economy; It is necessary to deepen the research and application of Big data, artificial intelligence, etc., train new generation information technology, high-end equipment, biomedicine, new energy vehicles, new materials and other emerging industrial clusters, and expand the digital economy. Adhere to inclusive and prudent supervision, support the development of new business types and models, and promote the healthy growth of the Platform economy and the Sharing economy. Accelerate the promotion of "Internet plus" in various industries and fields.
The new technological revolution has provided new means for the expansion of cultural functions, making the economic attributes of cultural products and services increasingly prominent, constantly giving rise to a series of new cultural formats such as online services, anime games, digital media, mobile video, etc. The contribution rate to economic development has significantly increased, and it is necessary to strengthen the construction of internet content. This year, we will continue to promote the network to speed up and reduce fees. The average broadband fees of small and medium-sized enterprises will be further reduced by 15%, and the average mobile network traffic fees will be further reduced by more than 20%. We will implement the nationwide practice of "carrying numbers to the network", standardize the package settings, so that the cost reduction is real, consumers are clear, and provide broad space for the production of digital cultural content.
8. Stimulate the creative vitality of cultural talents. Technological innovation and cultural creativity are essentially human creative activities. Therefore,